Contextual Interviewing Method
During contextual interviews, researchers watch and listen as users work in the user’s own environment, as opposed to being in a lab. Contextual interviews tend to be more natural and sometimes more realistic as a result. They are also usually less formal than lab tests and don't use tasks or scripts.
In a contextual interview, you watch and listen as the user works. You don't usually give the user tasks or scenarios. To understand what a user is doing or thinking you can ask questions as the user navigates the site. The results are usually qualitative, observed data, rather than quantitative, measured data.
Preparation
Contextual Interviewing is often more effective when it is informed by these complementary methods.
Steps
- Introduce yourself and build rapport with the user
- Transition from a traditional interview to a master-apprentice model. Tell the participant that you want to learn by watching and asking questions, as if you were an apprentice learning how to do their job
- Observe. Resist the temptation to continually ask questions. The observation phase is where you should spend the bulk of your time.
- Interpret: verify your assumptions and conclusions with the participant.
- Summarize. Immediately at the end of each sessions, write down your immediate thoughts and observations.
Outcomes
Contextual Interviewing typically produces insight and solutions focused on these areas:
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User Goals
The outcomes that users hope to accomplish with a site, service, or resource.
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User Behavior
Information about how users currently use a site, service, or resource.
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User Preference
Elements, arrangements, or qualities of experience design that user state or show are valuable to them.
Resources
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When to Use Context Methods: Field and Diary Studies
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Asking the right questions during user research, interviews and testing
Next Steps
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Persona Creation
Development of research-informed representations of target user goals, behaviors, and pain points
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Navigation Design
The system of links that allows users to move between pages of a website.
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Card Sorting
Card sorting is a method used to help design or evaluate the information architecture of a site
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Category Design
Creating structures and schemes that make the location and use of content clear.
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Journey Mapping
Explore and communicate a user’s experience with a service or product over time
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Taxonomy Design
Define a system for labeling and classifying content to make it easier to find, understand, and use
References
Contextual Interviewing Method details last edited on 2021-02-01