Content Strategy Discipline
Content strategy focuses on the planning, creation, delivery, and governance of content. Content includes the words on the page and also the images and multimedia that are used. Ensuring that you have useful and usable content that is well structured and easily found is vital to improving the user experience of a website.
Content strategy methods help you to identify what content already exists, when content needs to be improved, and where new content should be created.
Content Strategy Methods
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Stakeholder Interviewing
Understanding the perspective and influence of those invested in a project's success
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Establishing Governance
Establish the roles, policies, and processes that keep content and information systems effective
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Content Auditing
Identify and assess the quality and usefulness of existing content